Foot Cardigan
Dealsubscription service for fun and unique socks
Foot Cardigan, the subscription service for fun and unique socks, landed on the national radar after pitching the sharks in Season 7, and convinced Mark Cuban and Troy Carter to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Foot Cardigan.
From the show
The Shark Tank pitch
- $250K
- Asked for
- 10%
- Offered equity
- $2.5M
- Sought valuation
- $250K
- Deal amount
- 20%
- Deal equity
- $1.3M
- Deal valuation
The entrepreneurs faced the sharks in Season 7, Episode 3 in the episode that aired October 9, 2015. Foot Cardigan, the subscription service for fun and unique socks, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $250,000 in exchange for 10% equity, putting a $2.5M valuation on the business.
Mark Cuban and Troy Carter teamed up at $250,000 for 20% equity. That priced the company at $1.3M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 7, 66 of 116 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is Foot Cardigan still in business?
Read our 2026 update on where the company is now.
Sold on Foot Cardigan?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Foot Cardigan?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Foot Cardigan get a deal on Shark Tank?
Yes. Foot Cardigan closed a deal for $250,000 in exchange for 20% equity, with Mark Cuban and Troy Carter.
Which shark invested in Foot Cardigan?
Mark Cuban and Troy Carter invested in Foot Cardigan ($250,000 total as aired).
What season of Shark Tank was Foot Cardigan on?
Foot Cardigan appeared in Season 7, Episode 3, which aired October 9, 2015.
How much was Foot Cardigan asking for on Shark Tank?
The founders asked for $250,000 for 10% of the company, a $2.5M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
