Fairy Tail
DealPet care for weddings
Fairy Tail is a pet care for weddings that got its big break on Shark Tank in Season 15, and convinced Barbara Corcoran to invest.
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From the show
The Shark Tank pitch
- $75K
- Asked for
- 10%
- Offered equity
- $750K
- Sought valuation
- $75K
- Deal amount
- 22%
- Deal equity
- $341K
- Deal valuation
Founder Kelly Nova and Ilana Karcinski stepped onto the carpet in Season 15, Episode 4 in the episode that aired October 20, 2023. Fairy Tail, the pet care for weddings, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 10% of the company, an implied valuation of $750K.
Barbara Corcoran made the deal at $75,000 for 22% equity. That priced the company at $341K, a haircut from the $750K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 15 saw 87 pitches, and 59 of them closed a deal on air. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Fairy Tail?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Fairy Tail get a deal on Shark Tank?
Yes. Fairy Tail closed a deal for $75,000 in exchange for 22% equity, with Barbara Corcoran.
Which shark invested in Fairy Tail?
Barbara Corcoran invested in Fairy Tail ($75,000 total as aired).
What season of Shark Tank was Fairy Tail on?
Fairy Tail appeared in Season 15, Episode 4, which aired October 20, 2023.
How much was Fairy Tail asking for on Shark Tank?
The founders asked for $75,000 for 10% of the company, a $750K valuation.
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