Dreamland Baby

Deal

baby weighted sleep sack blanket

Best known from its Shark Tank appearance, Dreamland Baby is a baby weighted sleep sack blanket in Season 11, and convinced Lori Greiner to invest.

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From the show

The Shark Tank pitch

$100K
Asked for
10%
Offered equity
$1M
Sought valuation
$100K
Deal amount
22.5%
Deal equity
$444K
Deal valuation

Tara Williams walked into the Tank in Season 11, Episode 24 in the episode that aired May 15, 2020. Dreamland Baby, the baby weighted sleep sack blanket, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.

On the carpet, the number was $100,000 for a 10% stake, which valued the company at $1M.

Lori Greiner made the deal at $100,000 for 22.5% equity. That priced the company at $444K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.

Dreamland Baby was one of 96 businesses to pitch in Season 11, where 63 deals got done. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.

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Frequently asked questions

Where can I buy Dreamland Baby?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.

Did Dreamland Baby get a deal on Shark Tank?

Yes. Dreamland Baby closed a deal for $100,000 in exchange for 22.5% equity, with Lori Greiner.

Which shark invested in Dreamland Baby?

Lori Greiner invested in Dreamland Baby ($100,000 total as aired).

What season of Shark Tank was Dreamland Baby on?

Dreamland Baby appeared in Season 11, Episode 24, which aired May 15, 2020.

How much was Dreamland Baby asking for on Shark Tank?

The founders asked for $100,000 for 10% of the company, a $1M valuation.

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