Chill N Reel
No DealBeer koozie with a built-in fishing reel
Chill N Reel is a beer koozie with a built-in fishing reel that got its big break on Shark Tank in Season 13, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $300K
- Asked for
- 10%
- Offered equity
- $3M
- Sought valuation
Founders Chris Diede, Jake Rutledge, and Chase Terrell stepped onto the carpet in Season 13, Episode 23 in the episode that aired May 13, 2022. Chill N Reel, the beer koozie with a built-in fishing reel, pitched in the Liquor & Alcohol category, one of 14 liquor & alcohol businesses to brave the Tank across all 17 seasons.
The ask was $300,000 for 10% of the company, an implied valuation of $3M.
No deal. Every shark declined, and Chill N Reel walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 13 saw 96 pitches, and 64 of them closed a deal on air. In the Liquor & Alcohol category overall, roughly 64% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Chill N Reel?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Chill N Reel get a deal on Shark Tank?
No. Chill N Reel pitched the sharks but left Season 13 without a deal.
What season of Shark Tank was Chill N Reel on?
Chill N Reel appeared in Season 13, Episode 23, which aired May 13, 2022.
How much was Chill N Reel asking for on Shark Tank?
The founders asked for $300,000 for 10% of the company, a $3M valuation.
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