Busy Baby Mat
No DealSilicone placemat for babies
Busy Baby Mat is a silicone placemat for babies that got its big break on Shark Tank in Season 12, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 5%
- Offered equity
- $5M
- Sought valuation
Founder Beth Fynbo stepped onto the carpet in Season 12, Episode 16 in the episode that aired March 5, 2021. Busy Baby Mat, the silicone placemat for babies, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
The ask was $250,000 for 5% of the company, an implied valuation of $5M.
No deal. Every shark declined, and Busy Baby Mat walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Busy Baby Mat?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Busy Baby Mat get a deal on Shark Tank?
No. Busy Baby Mat pitched the sharks but left Season 12 without a deal.
What season of Shark Tank was Busy Baby Mat on?
Busy Baby Mat appeared in Season 12, Episode 16, which aired March 5, 2021.
How much was Busy Baby Mat asking for on Shark Tank?
The founders asked for $250,000 for 5% of the company, a $5M valuation.
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