Boot Illusions
DealWomen's Shoes
Boot Illusions, the women's shoes, landed on the national radar after pitching the sharks in Season 3, and convinced Barbara Corcoran and Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 30%
- Offered equity
- $333K
- Sought valuation
- $500K
- Deal amount
- 40%
- Deal equity
- $1.3M
- Deal valuation
Andrew Goodrum and Queenie Davis faced the sharks in Season 3, Episode 13 in the episode that aired May 4, 2012, bringing their Atlanta, GA business with them. Boot Illusions, the women's shoes, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $100,000 in exchange for 30% equity, putting a $333K valuation on the business.
Barbara Corcoran and Mark Cuban teamed up at $500,000 for 40% equity. The deal valued the company at $1.3M.
Across Season 3, 28 of 60 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is Boot Illusions still in business?
Read our 2026 update on where the company is now.
Sold on Boot Illusions?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Boot Illusions?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Boot Illusions get a deal on Shark Tank?
Yes. Boot Illusions closed a deal for $500,000 in exchange for 40% equity, with Barbara Corcoran and Mark Cuban.
Which shark invested in Boot Illusions?
Barbara Corcoran and Mark Cuban invested in Boot Illusions ($500,000 total as aired).
What season of Shark Tank was Boot Illusions on?
Boot Illusions appeared in Season 3, Episode 13, which aired May 4, 2012.
How much was Boot Illusions asking for on Shark Tank?
The founders asked for $100,000 for 30% of the company, a $333K valuation.
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