Angellift
DealPersonal Care and Cosmetics
Best known from its Shark Tank appearance, Angellift is a personal care and cosmetics in Season 5, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 10%
- Offered equity
- $5M
- Sought valuation
- $500K
- Deal amount
- 15%
- Deal equity
- $3.3M
- Deal valuation
The founders walked into the Tank in Season 5, Episode 27 in the episode that aired May 2, 2014, bringing their San Diego, CA business with them. Angellift, the personal care and cosmetics, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $500,000 for a 10% stake, which valued the company at $5M.
Lori Greiner made the deal at $500,000 for 15% equity. That priced the company at $3.3M, a haircut from the $5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Angellift was one of 116 businesses to pitch in Season 5, where 60 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
The full story
Everything to know about Angellift
AngelLift is a needle-free anti-aging system built around a thin silicone strip, called a derma strip, that you place between your lip and gum line to smooth the wrinkles around the mouth from the inside. The company is based in San Diego and was brought to Shark Tank by Aaron and Kelly Bruce, a husband and wife team who positioned the product as a way to reduce fine lines without injections or surgery.
The couple asked the sharks for 500,000 dollars in return for 10 percent of AngelLift. Lori Greiner connected with the concept and the demonstration, and she made an offer of 500,000 dollars for 15 percent. Her interest came with a strong push toward television retail, since she saw the product as a natural fit for live demonstration on QVC where she could explain how the strip works.
The pitch became one of the more talked-about moments of the season because of the unusual placement of the product and the size of the number Lori was willing to commit. The idea of correction without injection resonated with viewers tired of cosmetic procedures, and the on-camera handshake suggested a clear path to a major retail channel for a small beauty brand.
Where Angellift is now
The televised agreement with Lori did not end up closing, and the founders chose not to take the product onto QVC. Even without that partnership, the exposure from the episode drove a meaningful sales surge, and AngelLift reported strong revenue in the period that followed the broadcast as customers sought out the derma strips and related skincare items directly.
AngelLift continued to operate as an independent brand in the years afterward, selling through its own website and building out an online store rather than relying on the shopping channel. As of 2026 the company is still active and selling its derma strips and skincare line. Public revenue claims vary by source, so the most reliable takeaway is simply that the brand kept trading after the show.
Where to buy Angellift
AngelLift sells its derma strips and supporting skincare products directly through the official AngelLift website, which is the most dependable place to buy the genuine system and any refills. A purchase typically includes the reusable silicone strips designed to be worn for short sessions, plus guidance on use. Results from this kind of topical, non-invasive approach are gradual and individual, so it suits shoppers specifically looking to avoid injectables rather than anyone expecting surgical-level change.
Is Angellift still in business?
Read our 2026 update on where the company is now.
Sold on Angellift?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Angellift?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Angellift get a deal on Shark Tank?
Yes. Angellift closed a deal for $500,000 in exchange for 15% equity, with Lori Greiner.
Which shark invested in Angellift?
Lori Greiner invested in Angellift ($500,000 total as aired).
What season of Shark Tank was Angellift on?
Angellift appeared in Season 5, Episode 27, which aired May 2, 2014.
How much was Angellift asking for on Shark Tank?
The founders asked for $500,000 for 10% of the company, a $5M valuation.
Did AngelLift close a deal with Lori Greiner?
Lori Greiner agreed on camera to invest 500,000 dollars for 15 percent and wanted the product on QVC. The deal did not finalize after taping, and the founders decided against going onto the shopping channel, so the partnership did not move forward.
Is AngelLift still in business in 2026?
Yes. AngelLift continues to operate as an independent brand and sells its derma strips and skincare products through its own website. The company kept growing through direct online sales rather than through a television retail partner.
How does AngelLift work?
AngelLift uses a soft silicone strip placed between the lip and gum to gently lift and smooth the skin around the mouth from the inside, reducing the look of fine lines. It is marketed as a non-invasive alternative to injectables and is meant to be used in short sessions.
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