Alpha M

No Deal

Consumer Services

Season 4 · Ep 2Business ServicesAired September 21, 2012

Best known from its Shark Tank appearance, Alpha M is a consumer services in Season 4, where it won fans even without landing a deal.

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From the show

The Shark Tank pitch

$50K
Asked for
10%
Offered equity
$500K
Sought valuation
No deal

Aaron Marino walked into the Tank in Season 4, Episode 2 in the episode that aired September 21, 2012, bringing their Atlanta, GA business with them. Alpha M, the consumer services, pitched in the Business Services category, one of 42 business services businesses to brave the Tank across all 17 seasons.

On the carpet, the number was $50,000 for a 10% stake, which valued the company at $500K.

The sharks passed, and Alpha M left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.

Alpha M was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Business Services category overall, roughly 52% of pitches have landed a shark across the show's history.

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Frequently asked questions

Where can I buy Alpha M?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.

Did Alpha M get a deal on Shark Tank?

No. Alpha M pitched the sharks but left Season 4 without a deal.

What season of Shark Tank was Alpha M on?

Alpha M appeared in Season 4, Episode 2, which aired September 21, 2012.

How much was Alpha M asking for on Shark Tank?

The founders asked for $50,000 for 10% of the company, a $500K valuation.

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