Addison's Wonderland
No DealBaby and Children's Bedding
Best known from its Shark Tank appearance, Addison's Wonderland is a baby and children's bedding in Season 4, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $90K
- Asked for
- 20%
- Offered equity
- $450K
- Sought valuation
Brooke Bryant and Brittany Hayes walked into the Tank in Season 4, Episode 17 in the episode that aired February 22, 2013, bringing their Loganville, GA business with them. Addison's Wonderland, the baby and children's bedding, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $90,000 for a 20% stake, which valued the company at $450K.
The sharks passed, and Addison's Wonderland left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Addison's Wonderland was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Addison's Wonderland?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Addison's Wonderland get a deal on Shark Tank?
No. Addison's Wonderland pitched the sharks but left Season 4 without a deal.
What season of Shark Tank was Addison's Wonderland on?
Addison's Wonderland appeared in Season 4, Episode 17, which aired February 22, 2013.
How much was Addison's Wonderland asking for on Shark Tank?
The founders asked for $90,000 for 20% of the company, a $450K valuation.
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