Product Update
Is Biaggi Still in Business? (2026 Update)
Is Biaggi from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Biaggi today.
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Picture the suitcase situation in most homes. You wrestle a hard-shell roller out of a closet where it has been wedged behind winter coats, only to discover it has spent the off-season hoarding empty space like a tiny rigid apartment you pay rent on. Biaggi looked at that absurdity and decided luggage did not have to behave that way. The pitch was simple and a little subversive: bags that fold nearly flat when you are not using them, then snap into shape when it is time to actually go somewhere. So the obvious question for anyone who remembers the New York founders standing on that carpet is whether the company collapsed as neatly as its product. Short answer, no. Biaggi is still in business and still selling in 2026.
That is the headline, and it is worth sitting with for a second, because plenty of clever Shark Tank products vanish the moment the cameras stop rolling. Biaggi did not.
The Pitch and the Deal
Biaggi came through in Season 6, Episode 11, parked in the Home and Lifestyle lane with a foldable, collapsible take on luggage and storage. The founders, based out of New York, walked in asking for 500,000 dollars in exchange for 30 percent of the company. That is a confident number. It values the business at roughly 1.67 million dollars on the spot, and it tells you they believed the folding concept had legs well beyond a novelty.
Lori Greiner bit. The deal that closed on air was 500,000 dollars for 33 percent, so the founders handed over a few extra points of equity to get her aboard. If you have watched enough of these episodes, you know the pattern. The ask is the opening position, the handshake is the real one, and three percentage points is a pretty mild toll to pay for the QVC queen and her distribution muscle. Getting Lori for a folding home-goods product is close to ideal casting. Collapsible, demonstrable, easy to show shrinking on camera in fifteen seconds. That is her natural habitat.
So, Still Alive in 2026?
Yes. Biaggi is still selling today, which is the only verified post-show fact that actually matters for a question phrased this bluntly. The brand kept going long after its episode aired, and it is still moving product more than a decade out from that handshake. For a single-gimmick product, that longevity is the genuinely impressive part. Foldability sounds like a one-joke premise, the kind of thing that gets a polite round of applause and then quietly disappears into the where-are-they-now montage. Biaggi turned the joke into a category it actually owns.
Where things get slightly interesting is how you buy it. Biaggi has its own website, which is where the company clearly prefers to do business. It does not lean on Amazon, at least not as a core channel, which is a choice that runs against the instinct of nearly every other product to ever leave that tank. Most founders treat Amazon as oxygen. Biaggi apparently decided it would rather control its own storefront, its own pricing, and its own customer relationship than rent space in the world's busiest aisle. You can read that as discipline or stubbornness depending on your mood, but it is a deliberate stance, and the company has survived holding it.
I tend to respect the move. Owning your channel means you own your margins and your data, and you are not one algorithm tweak away from disappearing off page one. It is harder. It also means the people buying Biaggi are coming to Biaggi on purpose, which is a healthier place to be than scrapping for impressions against a hundred knockoff folding bags with five-star reviews of suspicious origin.
The Takeaway
Strip away the speculation and here is the clean version. Biaggi went on Shark Tank in Season 6 asking for 500,000 dollars at 30 percent, shook hands with Lori Greiner for the same money at 33 percent, and has kept the lights on ever since out of New York. The folding-luggage idea that could have been a one-off bit instead became a durable little business that still sells directly to customers through its own site.
The thing I keep coming back to is the discipline of it. A flashy demo, a marquee shark, a product everyone immediately understood, and then the unglamorous work of staying in business for years afterward without chasing every marketplace that would have it. That last part is where most Shark Tank stories quietly end. Biaggi is still writing its own. If you came here wondering whether the foldable-bag people folded, the answer is the opposite of their product. They held their shape.
Where to buy Biaggi
Still selling as of July 8, 2026. Check today's price and availability.
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See the full Biaggi deal breakdown and term sheet →
