Youth Foria
DealPlant-based makeup
Best known from its Shark Tank appearance, Youth Foria is a plant-based makeup in Season 14, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $400K
- Asked for
- 5%
- Offered equity
- $8M
- Sought valuation
- $400K
- Deal amount
- 8%
- Deal equity
- $5M
- Deal valuation
Fiona Co Chan walked into the Tank in Season 14, Episode 15 in the episode that aired March 3, 2023. Youth Foria, the plant-based makeup, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $400,000 for a 5% stake, which valued the company at $8M.
Mark Cuban made the deal at $400,000 for 8% equity. That priced the company at $5M, a haircut from the $8M the founders walked in asking for, which is how negotiations in the Tank usually go.
Youth Foria was one of 87 businesses to pitch in Season 14, where 62 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Youth Foria?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Youth Foria get a deal on Shark Tank?
Yes. Youth Foria closed a deal for $400,000 in exchange for 8% equity, with Mark Cuban.
Which shark invested in Youth Foria?
Mark Cuban invested in Youth Foria ($400,000 total as aired).
What season of Shark Tank was Youth Foria on?
Youth Foria appeared in Season 14, Episode 15, which aired March 3, 2023.
How much was Youth Foria asking for on Shark Tank?
The founders asked for $400,000 for 5% of the company, a $8M valuation.
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