Touch Up Cup
Dealpaint storage cup
Best known from its Shark Tank appearance, Touch Up Cup is a paint storage cup in Season 12, and convinced Blake Mycoskie to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 17.5%
- Offered equity
- $857K
- Sought valuation
- $200K
- Deal amount
- 25%
- Deal equity
- $800K
- Deal valuation
The founders walked into the Tank in Season 12, Episode 1 in the episode that aired October 16, 2020. Touch Up Cup, the paint storage cup, pitched in the Business Services category, one of 42 business services businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $150,000 for a 17.5% stake, which valued the company at $857K.
Blake Mycoskie made the deal at $200,000 for 25% equity. That priced the company at $800K, a haircut from the $857K the founders walked in asking for, which is how negotiations in the Tank usually go.
Touch Up Cup was one of 100 businesses to pitch in Season 12, where 71 deals got done. In the Business Services category overall, roughly 52% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Touch Up Cup?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Touch Up Cup get a deal on Shark Tank?
Yes. Touch Up Cup closed a deal for $200,000 in exchange for 25% equity, with Blake Mycoskie.
Which shark invested in Touch Up Cup?
Blake Mycoskie invested in Touch Up Cup ($200,000 total as aired).
What season of Shark Tank was Touch Up Cup on?
Touch Up Cup appeared in Season 12, Episode 1, which aired October 16, 2020.
How much was Touch Up Cup asking for on Shark Tank?
The founders asked for $150,000 for 17.5% of the company, a $857K valuation.
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