Totes Babies
DealCar seat holder for a shopping cart
Totes Babies, the car seat holder for a shopping cart, landed on the national radar after pitching the sharks in Season 12, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $100K
- Deal amount
- 25%
- Deal equity
- $400K
- Deal valuation
Lindsey Fleischhauer and Stan Valius faced the sharks in Season 12, Episode 17 in the episode that aired March 12, 2021. Totes Babies, the car seat holder for a shopping cart, pitched in the Other category, one of 39 other businesses to brave the Tank across all 17 seasons.
They came in asking $100,000 in exchange for 10% equity, putting a $1M valuation on the business.
Lori Greiner made the deal at $100,000 for 25% equity. That priced the company at $400K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 12, 71 of 100 pitches ended in a handshake. In the Other category overall, roughly 69% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Totes Babies?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Totes Babies get a deal on Shark Tank?
Yes. Totes Babies closed a deal for $100,000 in exchange for 25% equity, with Lori Greiner.
Which shark invested in Totes Babies?
Lori Greiner invested in Totes Babies ($100,000 total as aired).
What season of Shark Tank was Totes Babies on?
Totes Babies appeared in Season 12, Episode 17, which aired March 12, 2021.
How much was Totes Babies asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
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