Tones Of Melanin
DealCollegiate fashion for minority communities
Tones Of Melanin is a collegiate fashion for minority communities that got its big break on Shark Tank in Season 14, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $300K
- Asked for
- 15%
- Offered equity
- $2M
- Sought valuation
- $300K
- Deal amount
- 12%
- Deal equity
- $2.5M
- Deal valuation
Founder Ashley Jones stepped onto the carpet in Season 14, Episode 22 in the episode that aired May 19, 2023. Tones Of Melanin, the collegiate fashion for minority communities, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $300,000 for 15% of the company, an implied valuation of $2M.
Mark Cuban made the deal at $300,000 for 12% equity. The deal valued the company at $2.5M.
Season 14 saw 87 pitches, and 62 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Tones Of Melanin?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Tones Of Melanin get a deal on Shark Tank?
Yes. Tones Of Melanin closed a deal for $300,000 in exchange for 12% equity, with Mark Cuban.
Which shark invested in Tones Of Melanin?
Mark Cuban invested in Tones Of Melanin ($300,000 total as aired).
What season of Shark Tank was Tones Of Melanin on?
Tones Of Melanin appeared in Season 14, Episode 22, which aired May 19, 2023.
How much was Tones Of Melanin asking for on Shark Tank?
The founders asked for $300,000 for 15% of the company, a $2M valuation.
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