The Swilt

The Swilt

No Deal

Undergarments and Basics

Season 3 · Ep 4Fashion & BeautyAired February 10, 2012

The Swilt is a undergarments and basics that got its big break on Shark Tank in Season 3, where it won fans even without landing a deal.

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From the show

The Shark Tank pitch

$30K
Asked for
35%
Offered equity
$86K
Sought valuation
No deal

Founder Ivori Tennelle stepped onto the carpet in Season 3, Episode 4 in the episode that aired February 10, 2012, bringing their Los Angeles, CA business with them. The Swilt, the undergarments and basics, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.

The ask was $30,000 for 35% of the company, an implied valuation of $86K.

No deal. Every shark declined, and The Swilt walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 60 pitches, and 28 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.

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Frequently asked questions

Where can I buy The Swilt?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.

Did The Swilt get a deal on Shark Tank?

No. The Swilt pitched the sharks but left Season 3 without a deal.

What season of Shark Tank was The Swilt on?

The Swilt appeared in Season 3, Episode 4, which aired February 10, 2012.

How much was The Swilt asking for on Shark Tank?

The founders asked for $30,000 for 35% of the company, a $86K valuation.

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