The Pocket Panty
No DealEmergency underwear
Best known from its Shark Tank appearance, The Pocket Panty is a emergency underwear in Season 15, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $80K
- Asked for
- 10%
- Offered equity
- $800K
- Sought valuation
Ashlee Turner walked into the Tank in Season 15, Episode 9 in the episode that aired December 15, 2023. The Pocket Panty, the emergency underwear, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $80,000 for a 10% stake, which valued the company at $800K.
The sharks passed, and The Pocket Panty left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
The Pocket Panty was one of 87 businesses to pitch in Season 15, where 59 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The Pocket Panty?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The Pocket Panty get a deal on Shark Tank?
No. The Pocket Panty pitched the sharks but left Season 15 without a deal.
What season of Shark Tank was The Pocket Panty on?
The Pocket Panty appeared in Season 15, Episode 9, which aired December 15, 2023.
How much was The Pocket Panty asking for on Shark Tank?
The founders asked for $80,000 for 10% of the company, a $800K valuation.
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