The Lapel Project
Dealstick-on false lapels for jackets
The Lapel Project, the stick-on false lapels for jackets, landed on the national radar after pitching the sharks in Season 8, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 20%
- Offered equity
- $750K
- Sought valuation
- $150K
- Deal amount
- 30%
- Deal equity
- $500K
- Deal valuation
The entrepreneurs faced the sharks in Season 8, Episode 2 in the episode that aired September 30, 2016. The Lapel Project, the stick-on false lapels for jackets, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $150,000 in exchange for 20% equity, putting a $750K valuation on the business.
Mark Cuban made the deal at $150,000 for 30% equity. That priced the company at $500K, a haircut from the $750K the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 8, 59 of 96 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is The Lapel Project still in business?
Read our 2026 update on where the company is now.
Sold on The Lapel Project?
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Frequently asked questions
Where can I buy The Lapel Project?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did The Lapel Project get a deal on Shark Tank?
Yes. The Lapel Project closed a deal for $150,000 in exchange for 30% equity, with Mark Cuban.
Which shark invested in The Lapel Project?
Mark Cuban invested in The Lapel Project ($150,000 total as aired).
What season of Shark Tank was The Lapel Project on?
The Lapel Project appeared in Season 8, Episode 2, which aired September 30, 2016.
How much was The Lapel Project asking for on Shark Tank?
The founders asked for $150,000 for 20% of the company, a $750K valuation.
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