The GameFace Company
DealNovelties
The GameFace Company, the novelties, landed on the national radar after pitching the sharks in Season 4, and convinced Mark Cuban and Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $450K
- Asked for
- 25%
- Offered equity
- $1.8M
- Sought valuation
- $450K
- Deal amount
- 35%
- Deal equity
- $1.3M
- Deal valuation
Doug Marshall faced the sharks in Season 4, Episode 12 in the episode that aired January 4, 2013, bringing their Tyler, TX business with them. The GameFace Company, the novelties, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $450,000 in exchange for 25% equity, putting a $1.8M valuation on the business.
Mark Cuban and Lori Greiner teamed up at $450,000 for 35% equity. That priced the company at $1.3M, a haircut from the $1.8M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 4, 52 of 103 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The GameFace Company?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The GameFace Company get a deal on Shark Tank?
Yes. The GameFace Company closed a deal for $450,000 in exchange for 35% equity, with Mark Cuban and Lori Greiner.
Which shark invested in The GameFace Company?
Mark Cuban and Lori Greiner invested in The GameFace Company ($450,000 total as aired).
What season of Shark Tank was The GameFace Company on?
The GameFace Company appeared in Season 4, Episode 12, which aired January 4, 2013.
How much was The GameFace Company asking for on Shark Tank?
The founders asked for $450,000 for 25% of the company, a $1.8M valuation.
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