Simple Habit
No Dealmeditation app
Best known from its Shark Tank appearance, Simple Habit is a meditation app in Season 9, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $600K
- Asked for
- 5%
- Offered equity
- $12M
- Sought valuation
The founders walked into the Tank in Season 9, Episode 1 in the episode that aired October 1, 2017. Simple Habit, the meditation app, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $600,000 for a 5% stake, which valued the company at $12M.
The sharks passed, and Simple Habit left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Simple Habit was one of 96 businesses to pitch in Season 9, where 65 deals got done. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Simple Habit?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Simple Habit get a deal on Shark Tank?
No. Simple Habit pitched the sharks but left Season 9 without a deal.
What season of Shark Tank was Simple Habit on?
Simple Habit appeared in Season 9, Episode 1, which aired October 1, 2017.
How much was Simple Habit asking for on Shark Tank?
The founders asked for $600,000 for 5% of the company, a $12M valuation.
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