Rootsuit
No DealCostumes
Best known from its Shark Tank appearance, Rootsuit is a costumes in Season 4, where it won fans even without landing a deal.
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Availability shifts constantly for Tank alumni products. Tap through to see Rootsuit's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $100K
- Asked for
- 15%
- Offered equity
- $667K
- Sought valuation
Colin Grussing walked into the Tank in Season 4, Episode 21 in the episode that aired April 5, 2013, bringing their New Orleans, LA business with them. Rootsuit, the costumes, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $100,000 for a 15% stake, which valued the company at $667K.
The sharks passed, and Rootsuit left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Rootsuit was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Rootsuit?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Rootsuit get a deal on Shark Tank?
No. Rootsuit pitched the sharks but left Season 4 without a deal.
What season of Shark Tank was Rootsuit on?
Rootsuit appeared in Season 4, Episode 21, which aired April 5, 2013.
How much was Rootsuit asking for on Shark Tank?
The founders asked for $100,000 for 15% of the company, a $667K valuation.
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