Posture Now
DealHealth and Well-Being
Posture Now, the health and well-being, landed on the national radar after pitching the sharks in Season 4, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 15%
- Offered equity
- $667K
- Sought valuation
- $100K
- Deal amount
- 30%
- Deal equity
- $333K
- Deal valuation
Mike Lane and Mark Franklin faced the sharks in Season 4, Episode 3 in the episode that aired September 28, 2012, bringing their Portland, OR business with them. Posture Now, the health and well-being, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
They came in asking $100,000 in exchange for 15% equity, putting a $667K valuation on the business.
Mark Cuban made the deal at $100,000 for 30% equity. That priced the company at $333K, a haircut from the $667K the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 4, 52 of 103 pitches ended in a handshake. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Posture Now?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Posture Now get a deal on Shark Tank?
Yes. Posture Now closed a deal for $100,000 in exchange for 30% equity, with Mark Cuban.
Which shark invested in Posture Now?
Mark Cuban invested in Posture Now ($100,000 total as aired).
What season of Shark Tank was Posture Now on?
Posture Now appeared in Season 4, Episode 3, which aired September 28, 2012.
How much was Posture Now asking for on Shark Tank?
The founders asked for $100,000 for 15% of the company, a $667K valuation.
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