Parting Stone
DealCremation Alternative
Parting Stone, the cremation alternative, landed on the national radar after pitching the sharks in Season 14, and convinced Lori Greiner and Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $400K
- Asked for
- 5%
- Offered equity
- $8M
- Sought valuation
- $400K
- Deal amount
- 10%
- Deal equity
- $4M
- Deal valuation
Justin Crowe faced the sharks in Season 14, Episode 19 in the episode that aired April 7, 2023. Parting Stone, the cremation alternative, pitched in the Other category, one of 39 other businesses to brave the Tank across all 17 seasons.
They came in asking $400,000 in exchange for 5% equity, putting a $8M valuation on the business.
Lori Greiner and Kevin O'Leary teamed up at $400,000 for 10% equity. That priced the company at $4M, a haircut from the $8M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Across Season 14, 62 of 87 pitches ended in a handshake. In the Other category overall, roughly 69% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Parting Stone?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Parting Stone get a deal on Shark Tank?
Yes. Parting Stone closed a deal for $400,000 in exchange for 10% equity, with Lori Greiner and Kevin O'Leary.
Which shark invested in Parting Stone?
Lori Greiner and Kevin O'Leary invested in Parting Stone ($400,000 total as aired).
What season of Shark Tank was Parting Stone on?
Parting Stone appeared in Season 14, Episode 19, which aired April 7, 2023.
How much was Parting Stone asking for on Shark Tank?
The founders asked for $400,000 for 5% of the company, a $8M valuation.
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