Opulence MD Beauty
DealSafe and glue-free magnetic eyelashes
Opulence MD Beauty is a safe and glue-free magnetic eyelashes that got its big break on Shark Tank in Season 12, and convinced Kendra Scott to invest.
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From the show
The Shark Tank pitch
- $75K
- Asked for
- 5%
- Offered equity
- $1.5M
- Sought valuation
- $100K
- Deal amount
- 20%
- Deal equity
- $500K
- Deal valuation
Founder Anika S. Goodwin stepped onto the carpet in Season 12, Episode 20 in the episode that aired April 9, 2021. Opulence MD Beauty, the safe and glue-free magnetic eyelashes, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 5% of the company, an implied valuation of $1.5M.
Kendra Scott made the deal at $100,000 for 20% equity. That priced the company at $500K, a haircut from the $1.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Opulence MD Beauty?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Opulence MD Beauty get a deal on Shark Tank?
Yes. Opulence MD Beauty closed a deal for $100,000 in exchange for 20% equity, with Kendra Scott.
Which shark invested in Opulence MD Beauty?
Kendra Scott invested in Opulence MD Beauty ($100,000 total as aired).
What season of Shark Tank was Opulence MD Beauty on?
Opulence MD Beauty appeared in Season 12, Episode 20, which aired April 9, 2021.
How much was Opulence MD Beauty asking for on Shark Tank?
The founders asked for $75,000 for 5% of the company, a $1.5M valuation.
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