Nubrella
DealNovelties
Nubrella is a novelties that got its big break on Shark Tank in Season 1, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 25%
- Offered equity
- $800K
- Sought valuation
- $200K
- Deal amount
- 51%
- Deal equity
- $392K
- Deal valuation
Founder Alan Kaufman stepped onto the carpet in Season 1, Episode 14 in the episode that aired February 5, 2010, bringing their Boston, MA business with them. Nubrella, the novelties, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $200,000 for 25% of the company, an implied valuation of $800K.
Daymond John made the deal at $200,000 for 51% equity. That priced the company at $392K, a haircut from the $800K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 1 saw 64 pitches, and 27 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Nubrella?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Nubrella get a deal on Shark Tank?
Yes. Nubrella closed a deal for $200,000 in exchange for 51% equity, with Daymond John.
Which shark invested in Nubrella?
Daymond John invested in Nubrella ($200,000 total as aired).
What season of Shark Tank was Nubrella on?
Nubrella appeared in Season 1, Episode 14, which aired February 5, 2010.
How much was Nubrella asking for on Shark Tank?
The founders asked for $200,000 for 25% of the company, a $800K valuation.
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