New Era Brands
No DealNovelties contact lens cases
New Era Brands is a novelties contact lens cases that got its big break on Shark Tank in Season 2, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 30%
- Offered equity
- $1.7M
- Sought valuation
Founder Bob Kroupa stepped onto the carpet in Season 2, Episode 5 in the episode that aired April 15, 2011, bringing their Chicago, IL business with them. New Era Brands, the novelties contact lens cases, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $500,000 for 30% of the company, an implied valuation of $1.7M.
No deal. Every shark declined, and New Era Brands walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 2 saw 36 pitches, and 19 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy New Era Brands?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did New Era Brands get a deal on Shark Tank?
No. New Era Brands pitched the sharks but left Season 2 without a deal.
What season of Shark Tank was New Era Brands on?
New Era Brands appeared in Season 2, Episode 5, which aired April 15, 2011.
How much was New Era Brands asking for on Shark Tank?
The founders asked for $500,000 for 30% of the company, a $1.7M valuation.
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