Luna Magic
DealMakeup for Latino women
Luna Magic is a makeup for latino women that got its big break on Shark Tank in Season 12, and convinced Barbara Corcoran to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 10%
- Offered equity
- $2M
- Sought valuation
- $250K
- Deal amount
- 30%
- Deal equity
- $833K
- Deal valuation
Founder Shaira and Mabel Frias stepped onto the carpet in Season 12, Episode 10 in the episode that aired January 15, 2021. Luna Magic, the makeup for latino women, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $200,000 for 10% of the company, an implied valuation of $2M.
Barbara Corcoran made the deal at $250,000 for 30% equity. That priced the company at $833K, a haircut from the $2M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Luna Magic?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Luna Magic get a deal on Shark Tank?
Yes. Luna Magic closed a deal for $250,000 in exchange for 30% equity, with Barbara Corcoran.
Which shark invested in Luna Magic?
Barbara Corcoran invested in Luna Magic ($250,000 total as aired).
What season of Shark Tank was Luna Magic on?
Luna Magic appeared in Season 12, Episode 10, which aired January 15, 2021.
How much was Luna Magic asking for on Shark Tank?
The founders asked for $200,000 for 10% of the company, a $2M valuation.
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