
Instant Lifts
No DealPersonal Care and Cosmetics
Best known from its Shark Tank appearance, Instant Lifts is a personal care and cosmetics in Season 3, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 25%
- Offered equity
- $400K
- Sought valuation
Nick and Penilopee Larosa walked into the Tank in Season 3, Episode 9 in the episode that aired March 16, 2012, bringing their Tampa, FL business with them. Instant Lifts, the personal care and cosmetics, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $100,000 for a 25% stake, which valued the company at $400K.
The sharks passed, and Instant Lifts left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Instant Lifts was one of 60 businesses to pitch in Season 3, where 28 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Instant Lifts?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Instant Lifts get a deal on Shark Tank?
No. Instant Lifts pitched the sharks but left Season 3 without a deal.
What season of Shark Tank was Instant Lifts on?
Instant Lifts appeared in Season 3, Episode 9, which aired March 16, 2012.
How much was Instant Lifts asking for on Shark Tank?
The founders asked for $100,000 for 25% of the company, a $400K valuation.
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