Hot Mama Gowns
No DealMaternity gowns
Hot Mama Gowns is a maternity gowns that got its big break on Shark Tank in Season 2, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $30K
- Asked for
- 20%
- Offered equity
- $150K
- Sought valuation
Founder Deidrea Haysel stepped onto the carpet in Season 2, Episode 6 in the episode that aired April 22, 2011, bringing their Townsend, MD business with them. Hot Mama Gowns, the maternity gowns, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $30,000 for 20% of the company, an implied valuation of $150K.
No deal. Every shark declined, and Hot Mama Gowns walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 2 saw 36 pitches, and 19 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Hot Mama Gowns?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Hot Mama Gowns get a deal on Shark Tank?
No. Hot Mama Gowns pitched the sharks but left Season 2 without a deal.
What season of Shark Tank was Hot Mama Gowns on?
Hot Mama Gowns appeared in Season 2, Episode 6, which aired April 22, 2011.
How much was Hot Mama Gowns asking for on Shark Tank?
The founders asked for $30,000 for 20% of the company, a $150K valuation.
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