GOGA
No Dealgoat yoga
GOGA is a goat yoga that got its big break on Shark Tank in Season 10, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $50K
- Asked for
- 15%
- Offered equity
- $333K
- Sought valuation
The team stepped onto the carpet in Season 10, Episode 14 in the episode that aired March 3, 2019. GOGA, the goat yoga, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
The ask was $50,000 for 15% of the company, an implied valuation of $333K.
No deal. Every shark declined, and GOGA walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 10 saw 92 pitches, and 63 of them closed a deal on air. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy GOGA?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did GOGA get a deal on Shark Tank?
No. GOGA pitched the sharks but left Season 10 without a deal.
What season of Shark Tank was GOGA on?
GOGA appeared in Season 10, Episode 14, which aired March 3, 2019.
How much was GOGA asking for on Shark Tank?
The founders asked for $50,000 for 15% of the company, a $333K valuation.
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