Fur
DealFur landed on the national radar after pitching the sharks in Season 11, and convinced Lori Greiner to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Fur.
From the show
The Shark Tank pitch
- $500K
- Asked for
- 2.5%
- Offered equity
- $20M
- Sought valuation
- $500K
- Deal amount
- 8%
- Deal equity
- $6.3M
- Deal valuation
The entrepreneurs faced the sharks in Season 11, Episode 13 in the episode that aired February 28, 2020. Fur pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $500,000 in exchange for 2.5% equity, putting a $20M valuation on the business.
Lori Greiner made the deal at $500,000 for 8% equity. That priced the company at $6.3M, a haircut from the $20M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 11, 63 of 96 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Fur?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Fur get a deal on Shark Tank?
Yes. Fur closed a deal for $500,000 in exchange for 8% equity, with Lori Greiner.
Which shark invested in Fur?
Lori Greiner invested in Fur ($500,000 total as aired).
What season of Shark Tank was Fur on?
Fur appeared in Season 11, Episode 13, which aired February 28, 2020.
How much was Fur asking for on Shark Tank?
The founders asked for $500,000 for 2.5% of the company, a $20M valuation.
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