Frsh
DealAir Fresheners Subscription Service
Frsh is a air fresheners subscription service that got its big break on Shark Tank in Season 14, and convinced Barbara Corcoran to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 5%
- Offered equity
- $4M
- Sought valuation
- $200K
- Deal amount
- 20%
- Deal equity
- $1M
- Deal valuation
Founder Donovan Brown and Trey Brown stepped onto the carpet in Season 14, Episode 7 in the episode that aired November 18, 2022. Frsh, the air fresheners subscription service, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $200,000 for 5% of the company, an implied valuation of $4M.
Barbara Corcoran made the deal at $200,000 for 20% equity. That priced the company at $1M, a haircut from the $4M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 14 saw 87 pitches, and 62 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Frsh?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Frsh get a deal on Shark Tank?
Yes. Frsh closed a deal for $200,000 in exchange for 20% equity, with Barbara Corcoran.
Which shark invested in Frsh?
Barbara Corcoran invested in Frsh ($200,000 total as aired).
What season of Shark Tank was Frsh on?
Frsh appeared in Season 14, Episode 7, which aired November 18, 2022.
How much was Frsh asking for on Shark Tank?
The founders asked for $200,000 for 5% of the company, a $4M valuation.
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