Dermovia

Dermovia is the company behind Lace Your Face, a reusable compression face mask that holds a treatment sheet snugly against the skin using a laced design that wraps around the head. The idea was to fix a common annoyance with sheet masks, which tend to slide off and dry out before the actives soak in. Founders Anita Sun Eisenberg and Mariella Scott built the California brand around facial spa rituals, aiming to bring that pressure and full coverage home.

On Season 9, the pair asked for 350,000 dollars in exchange for 10 percent of the business. Lori Greiner connected with the product right away, partly because it demos so clearly on camera and suits her television and e-commerce strengths. After some back and forth over the numbers, Lori made an offer that traded a larger slice of equity for her involvement, and the founders accepted a deal at 15 percent.

Lace Your Face stood out because it was easy to understand in seconds. You could see the mask, see how it laced on, and immediately grasp why it might work better than a loose sheet. That visual clarity made it a natural fit for Lori, who is known for products that sell well through demonstrations and on QVC, and it gave Dermovia a memorable hook in a crowded beauty field.

The exposure helped Dermovia broaden its range. The company introduced dry masks and added a separate Skin Cycle line of lotions, serums, cleansers and scrubs, moving from a single hero product toward a fuller skincare lineup under the Dermovia name.

There were ownership changes in the years that followed. Reporting indicates Mariella Scott left around 2019 and that Anita Sun Eisenberg later bought back Lori Greiner's stake, returning control to the founding side. As of 2026 the Dermovia website and product pages remain active, and Lace Your Face masks continue to be sold directly to shoppers.