Cozy Bug
DealBaby and Children's Apparel and Accessories
Best known from its Shark Tank appearance, Cozy Bug is a baby and children's apparel and accessories in Season 4, and convinced Daymond John to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see Cozy Bug's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $50K
- Asked for
- 25%
- Offered equity
- $200K
- Sought valuation
- $50K
- Deal amount
- 30%
- Deal equity
- $167K
- Deal valuation
Aly Lessor walked into the Tank in Season 4, Episode 5 in the episode that aired October 12, 2012, bringing their Los Angeles, CA business with them. Cozy Bug, the baby and children's apparel and accessories, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $50,000 for a 25% stake, which valued the company at $200K.
Daymond John made the deal at $50,000 for 30% equity. That priced the company at $167K, a haircut from the $200K the founders walked in asking for, which is how negotiations in the Tank usually go.
Cozy Bug was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Cozy Bug?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Cozy Bug get a deal on Shark Tank?
Yes. Cozy Bug closed a deal for $50,000 in exchange for 30% equity, with Daymond John.
Which shark invested in Cozy Bug?
Daymond John invested in Cozy Bug ($50,000 total as aired).
What season of Shark Tank was Cozy Bug on?
Cozy Bug appeared in Season 4, Episode 5, which aired October 12, 2012.
How much was Cozy Bug asking for on Shark Tank?
The founders asked for $50,000 for 25% of the company, a $200K valuation.
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