CAKES Body
DealBra alternative
CAKES Body, the bra alternative, landed on the national radar after pitching the sharks in Season 15, and convinced Emma Grede to invest.
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From the show
The Shark Tank pitch
- $300K
- Asked for
- 5%
- Offered equity
- $6M
- Sought valuation
- $300K
- Deal amount
- 10%
- Deal equity
- $3M
- Deal valuation
Taylor Capuano and Casey Sarai faced the sharks in Season 15, Episode 9 in the episode that aired December 15, 2023. CAKES Body, the bra alternative, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $300,000 in exchange for 5% equity, putting a $6M valuation on the business.
Emma Grede made the deal at $300,000 for 10% equity. That priced the company at $3M, a haircut from the $6M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 15, 59 of 87 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
The full story
Everything to know about CAKES Body
CAKES Body sells reusable, adhesive-free silicone breast and nipple covers that stay in place using the warmth of your own skin, marketed as a comfortable alternative to wearing a bra. The brand was created by twin sisters Taylor Capuano and Casey Sarai, who wanted lift and coverage without sticky adhesives or the discomfort of traditional bras. The product reshapes how women can go braless under almost any outfit, which became the core of the brand's appeal.
The sisters entered Season 15 asking for 300,000 dollars for 5 percent, arriving with real sales history behind them. Guest shark Emma Grede, a founder herself in the apparel world, recognized the fit with her own expertise and made the deal, closing at 300,000 dollars for 10 percent. Grede later described it as the kind of standout investment that could outperform the rest of her portfolio, a strong vote of confidence in the brand.
CAKES Body stood out for nailing a specific problem with a simple, reusable product, then marketing it aggressively where its customers already were. The twins' authenticity and the product's body-heat adhesion gave it a clear hook, and pairing with Emma Grede, a serious operator in the inclusive fashion space, added credibility that a typical shark might not have brought to a body-and-undergarment brand.
Where CAKES Body is now
The brand entered the tank already strong and the exposure pushed it further. CAKES Body leaned heavily into social commerce and became a top-selling undergarment on TikTok Shop, a channel that grew into a major share of its revenue. The deal with Emma Grede closed, and the company kept expanding its product range, including new versions of its covers, while building a loyal customer base through user-driven marketing.
As of 2026 CAKES Body is still operating and selling. The company has continued to grow through direct-to-consumer and social channels, run community-driven campaigns, and add products to the lineup. It has also publicized significant donations to women's health causes, tying the brand's growth to a mission. By all available signs it remains one of the more successful undergarment brands to come out of the show.
Where to buy CAKES Body
CAKES Body is sold through its official site, cakesbody.com, where you choose covers by size and style, including options with and without nipple detail. Because they are reusable and adhesive-free, one set replaces many disposable covers over time. If you regularly go braless or wear backless and strapless looks, they can be worth it, though sizing matters, so it helps to follow the brand's fit guidance before ordering.
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Frequently asked questions
Where can I buy CAKES Body?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did CAKES Body get a deal on Shark Tank?
Yes. CAKES Body closed a deal for $300,000 in exchange for 10% equity, with Emma Grede.
Which shark invested in CAKES Body?
Emma Grede invested in CAKES Body ($300,000 total as aired).
What season of Shark Tank was CAKES Body on?
CAKES Body appeared in Season 15, Episode 9, which aired December 15, 2023.
How much was CAKES Body asking for on Shark Tank?
The founders asked for $300,000 for 5% of the company, a $6M valuation.
What exactly is CAKES Body?
It is a set of reusable silicone breast and nipple covers that hold in place using your body heat instead of adhesive. They are sold as a comfortable, bra-free alternative for going braless under various outfits.
Which shark invested in CAKES Body?
Guest shark Emma Grede invested on Season 15, closing at 300,000 dollars for 10 percent equity. She has since called it one of her strongest investments.
Are CAKES Body covers reusable?
Yes. They are designed to be reused many times and stick using body heat rather than adhesive, so one set replaces a stream of disposable covers. Following the size guide is important for a good fit.
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