Bridal Buddy
Dealfunctional slip worn under a wedding gown
Bridal Buddy is a functional slip worn under a wedding gown that got its big break on Shark Tank in Season 8, and convinced Lori Greiner and Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $75K
- Asked for
- 10%
- Offered equity
- $750K
- Sought valuation
- $75K
- Deal amount
- 30%
- Deal equity
- $250K
- Deal valuation
The team stepped onto the carpet in Season 8, Episode 24 in the episode that aired May 12, 2017. Bridal Buddy, the functional slip worn under a wedding gown, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 10% of the company, an implied valuation of $750K.
Lori Greiner and Kevin O'Leary teamed up at $75,000 for 30% equity. That priced the company at $250K, a haircut from the $750K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 8 saw 96 pitches, and 59 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is Bridal Buddy still in business?
Read our 2026 update on where the company is now.
Sold on Bridal Buddy?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Bridal Buddy?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Bridal Buddy get a deal on Shark Tank?
Yes. Bridal Buddy closed a deal for $75,000 in exchange for 30% equity, with Lori Greiner and Kevin O'Leary.
Which shark invested in Bridal Buddy?
Lori Greiner and Kevin O'Leary invested in Bridal Buddy ($75,000 total as aired).
What season of Shark Tank was Bridal Buddy on?
Bridal Buddy appeared in Season 8, Episode 24, which aired May 12, 2017.
How much was Bridal Buddy asking for on Shark Tank?
The founders asked for $75,000 for 10% of the company, a $750K valuation.
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