BRCĒ
DealUntie-Resistant Shoelaces
Best known from its Shark Tank appearance, BRCĒ is a untie-resistant shoelaces in Season 17, and convinced Daniel Lubetzky and Fawn Weaver to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see BRCĒ's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $300K
- Asked for
- 10%
- Offered equity
- $3M
- Sought valuation
- $300K
- Deal amount
- 20%
- Deal equity
- $1.5M
- Deal valuation
Tanvi Gadamsetti and Madhav Aggarwal walked into the Tank in Season 17, Episode 12 in the episode that aired March 4, 2026. BRCĒ, the untie-resistant shoelaces, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $300,000 for a 10% stake, which valued the company at $3M.
Daniel Lubetzky and Fawn Weaver teamed up at $300,000 for 20% equity. That priced the company at $1.5M, a haircut from the $3M the founders walked in asking for, which is how negotiations in the Tank usually go.
BRCĒ was one of 71 businesses to pitch in Season 17, where 54 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy BRCĒ?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did BRCĒ get a deal on Shark Tank?
Yes. BRCĒ closed a deal for $300,000 in exchange for 20% equity, with Daniel Lubetzky and Fawn Weaver.
Which shark invested in BRCĒ?
Daniel Lubetzky and Fawn Weaver invested in BRCĒ ($300,000 total as aired).
What season of Shark Tank was BRCĒ on?
BRCĒ appeared in Season 17, Episode 12, which aired March 4, 2026.
How much was BRCĒ asking for on Shark Tank?
The founders asked for $300,000 for 10% of the company, a $3M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
