Boo Boo Goo
DealBaby and Child Care
Best known from its Shark Tank appearance, Boo Boo Goo is a baby and child care in Season 5, and convinced Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 17.5%
- Offered equity
- $571K
- Sought valuation
- $100K
- Deal amount
- 25%
- Deal equity
- $400K
- Deal valuation
The founders walked into the Tank in Season 5, Episode 20 in the episode that aired March 14, 2014, bringing their Los Angeles, CA business with them. Boo Boo Goo, the baby and child care, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $100,000 for a 17.5% stake, which valued the company at $571K.
Kevin O'Leary made the deal at $100,000 for 25% equity. That priced the company at $400K, a haircut from the $571K the founders walked in asking for, which is how negotiations in the Tank usually go.
Boo Boo Goo was one of 116 businesses to pitch in Season 5, where 60 deals got done. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Boo Boo Goo?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Boo Boo Goo get a deal on Shark Tank?
Yes. Boo Boo Goo closed a deal for $100,000 in exchange for 25% equity, with Kevin O'Leary.
Which shark invested in Boo Boo Goo?
Kevin O'Leary invested in Boo Boo Goo ($100,000 total as aired).
What season of Shark Tank was Boo Boo Goo on?
Boo Boo Goo appeared in Season 5, Episode 20, which aired March 14, 2014.
How much was Boo Boo Goo asking for on Shark Tank?
The founders asked for $100,000 for 17.5% of the company, a $571K valuation.
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