Bombas
DealUndergarments and Basics
Best known from its Shark Tank appearance, Bombas is a undergarments and basics in Season 6, and convinced Daymond John to invest.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Availability shifts constantly for Tank alumni products. Tap through to see Bombas's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $200K
- Asked for
- 5%
- Offered equity
- $4M
- Sought valuation
- $200K
- Deal amount
- 17.5%
- Deal equity
- $1.1M
- Deal valuation
The founders walked into the Tank in Season 6, Episode 1 in the episode that aired September 26, 2014, bringing their New York, NY business with them. Bombas, the undergarments and basics, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $200,000 for a 5% stake, which valued the company at $4M.
Daymond John made the deal at $200,000 for 17.5% equity. That priced the company at $1.1M, a haircut from the $4M the founders walked in asking for, which is how negotiations in the Tank usually go.
Bombas was one of 116 businesses to pitch in Season 6, where 66 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
The full story
Everything to know about Bombas
Bombas is an apparel brand built around comfort-focused basics, starting with athletic and everyday socks engineered with details like a honeycomb arch support, a seamless toe, and a blister tab. It was founded by David Heath and Randy Goldberg in New York, who learned that socks are the most requested clothing item at homeless shelters and built a buy-one, donate-one model into the company from day one.
On their Season 6 pitch the founders asked for 200,000 dollars for 5 percent. Daymond John connected with both the product quality and the mission-driven model, seeing a brand that could scale on the strength of its giving promise and its premium basics. He made a deal for 200,000 dollars in exchange for 17.5 percent equity, becoming a hands-on partner for the young company.
Bombas stood out because it married a genuinely improved everyday product with a clear social mission that gave customers a reason to choose it. Socks are a category most brands treat as an afterthought, so a company that engineered them carefully and tied every purchase to a donation had both a product story and a purpose story to tell.
Where Bombas is now
After the show Bombas grew rapidly, expanding from socks into underwear, T-shirts, and other comfort basics while continuing to donate items with every purchase. The buy-one, donate-one model became central to its marketing and its identity, and the brand scaled into one of the standout direct-to-consumer success stories from the show.
As of 2026 Bombas is still operating at large scale and is frequently cited as one of the most financially successful Shark Tank investments ever, reportedly delivering Daymond John his best return. The company has donated well over 100 million clothing items through its giving program and continues to expand its product range.
Where to buy Bombas
Bombas is sold primarily at bombas.com and on Amazon, plus select retailers. You can buy socks, underwear, slippers, and apparel, often in multipacks, and every purchase still triggers a donation to those in need through the brand's giving program. The basics cost more than budget options, but the comfort details and the donation model make them a reasonable splurge, especially as gifts or for people on their feet all day.
Sold on Bombas?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Bombas?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Bombas get a deal on Shark Tank?
Yes. Bombas closed a deal for $200,000 in exchange for 17.5% equity, with Daymond John.
Which shark invested in Bombas?
Daymond John invested in Bombas ($200,000 total as aired).
What season of Shark Tank was Bombas on?
Bombas appeared in Season 6, Episode 1, which aired September 26, 2014.
How much was Bombas asking for on Shark Tank?
The founders asked for $200,000 for 5% of the company, a $4M valuation.
How does the Bombas donation model work?
For every item purchased, Bombas donates an item to people experiencing homelessness or in need. The company has donated well over 100 million clothing items through this buy-one, donate-one program.
Was Bombas a good Shark Tank investment?
Yes. It is frequently cited as one of the most successful deals in the show's history, and Daymond John has described it as his most lucrative Shark Tank investment.
Where can I buy Bombas?
You can buy directly at bombas.com and on Amazon, plus select retailers. The brand now sells socks, underwear, T-shirts, slippers, and other comfort basics.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
